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{"id":2995,"date":"2010-03-11T09:41:47","date_gmt":"2010-03-11T08:41:47","guid":{"rendered":"http:\/\/o9atitudine.ro\/?p=2995"},"modified":"2010-03-11T09:41:47","modified_gmt":"2010-03-11T08:41:47","slug":"anpcpps-romania-partener-in-cadrul-proiectului-3e-easaeticaeducatie","status":"publish","type":"post","link":"https:\/\/o9atitudine.ro\/campanii\/anpcpps-romania-partener-in-cadrul-proiectului-3e-easaeticaeducatie\/","title":{"rendered":"A.N.P.C.P.P.S. Romania Partener in cadrul Proiectului 3E (EASA\/Etica\/Educatie)"},"content":{"rendered":"

Scopul Proiectului 3E (EASA\/Etica\/Educatie) este de a oferi profesionistilor actuali si viitori din domeniul publicitatii, elementele legate de etica pentru a intelege si crea publicitate responsabila, cu accent pe marketingul digital.<\/p>\n

Proiectul va fi dezvoltat de catre:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 Organizatiile din cadrul retelei europene a EASA – European Advertising Standards Alliance (Alianta Europeana pentru Standarde in Publicitate) si membrii din cadrul industriei publicitatii<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 Institutii de invatamant superior<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 Intreprinderi\/intreprinderi mici si mijlocii<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 Sectorul consumatorilor<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 Alti parteneri din cadrul industriei publicitatii<\/p>\n

Grup tinta:<\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 Studentii la specializarea marketing si publicitate<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 Personalul intreprinderilor mici si mijlocii care urmeaza programul de invatare<\/p>\n

Rezultatele proiectului:<\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 4 module de cursuri interactive in lb. engleza pentru institutiile de invatamant superior<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 mini-website pentru a ajuta institutiile de invatamant superior sa implementeze modulele si sa ofere studentilor si intreprinderilor mici si mijlocii noutati periodice despre publictate si dezvoltarea proiectului<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 fluturasi si pliante pentru promovarea importantei si beneficiilor pe care le aduce Programul de invatare pe tot parcursul vietii, traduse in 13 limbi<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 training-uri, workshop-uri, exercitii de testare a calitatii<\/p>\n

Impactul proiectului:<\/strong><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 institutiile de invatamant superior vor implementa un curriculum al secolului al XXI lea<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 intreprinderile mici si mijlocii vor realiza campanii mai responsabile, si vor contribui la cresterea gradului de incredere a consumatorilor in marca lor proprie, la loialitatea fata de marca, cresterea vanzarilor si intarirea cotei de piata<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0 studentii din sectorul publicitatii vor invata despre importanta eticii si responsabilitatii in publicitate in Era Digitala, crescand astfel calitatea muncii in cadrul sectorului, si de asemenea vor urma cursuri interactive<\/p>\n

Realizarile din cadrul Proiectului \u201e3E – Etica si standarde in publicitate pentru profesionisti in era digitala” vor reprezenta un inceput al Programului 3E care va fi dezvoltat in anii urmatori.<\/p>\n","protected":false},"excerpt":{"rendered":"

Scopul Proiectului 3E (EASA\/Etica\/Educatie) este de a oferi profesionistilor actuali si viitori din domeniul publicitatii, elementele legate de etica pentru a intelege si crea publicitate responsabila, cu accent pe marketingul digital.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"_links":{"self":[{"href":"https:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/posts\/2995"}],"collection":[{"href":"https:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/comments?post=2995"}],"version-history":[{"count":2,"href":"https:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/posts\/2995\/revisions"}],"predecessor-version":[{"id":2997,"href":"https:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/posts\/2995\/revisions\/2997"}],"wp:attachment":[{"href":"https:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/media?parent=2995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/categories?post=2995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/tags?post=2995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}