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{"id":7342,"date":"2013-11-07T12:49:28","date_gmt":"2013-11-07T11:49:28","guid":{"rendered":"http:\/\/o9atitudine.ro\/?p=7342"},"modified":"2013-11-07T12:49:28","modified_gmt":"2013-11-07T11:49:28","slug":"infocons-te-informeaza-fenomenul-contrafacerilor","status":"publish","type":"post","link":"http:\/\/o9atitudine.ro\/comunicate\/infocons-te-informeaza-fenomenul-contrafacerilor\/","title":{"rendered":"InfoCons TE INFORMEAZA: FENOMENUL CONTRAFACERILOR"},"content":{"rendered":"<p style=\"text-align: justify;\" align=\"center\"><a href=\"http:\/\/o9atitudine.ro\/wp-content\/uploads\/o9atitudine-Protectia-Consumatorilor-Protectia-Consumatorului.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7323 alignright\" alt=\"o9atitudine-Protectia-Consumatorilor-Protectia-Consumatorului\" src=\"http:\/\/o9atitudine.ro\/wp-content\/uploads\/o9atitudine-Protectia-Consumatorilor-Protectia-Consumatorului-300x209.jpg\" width=\"300\" height=\"209\" srcset=\"http:\/\/o9atitudine.ro\/wp-content\/uploads\/o9atitudine-Protectia-Consumatorilor-Protectia-Consumatorului-300x209.jpg 300w, http:\/\/o9atitudine.ro\/wp-content\/uploads\/o9atitudine-Protectia-Consumatorilor-Protectia-Consumatorului.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Un citat celebru spune c\u0103 orice marc\u0103 este un produs, \u00eens\u0103 nu orice produs este o marc\u0103.<\/p>\n<p style=\"text-align: justify;\">O marc\u0103 reprezint\u0103 mult mai mult dec\u00e2t un produs. Speciali\u015ftii sus\u0163in c\u0103 &#8220;o marc\u0103 este un simbol complex. Marca (brand-ul) este suma imaterial\u0103 a atributelor produsului, numele s\u0103u, ambalajul, pre\u0163ul, istoria, reputa\u0163ia, felul \u00een care este promovat. O marc\u0103 este, de asemenea, definit\u0103 \u015fi prin impresiile consumatorilor care au folosit-o, ca \u015fi de propria experien\u0163a \u00een raport cu aceasta.&#8221; (David Ogilvy &#8211; specialist \u00een publicitate). De aceea, p\u0103strarea acestor caracteristici intrinseci ale produsului \u00eenseamn\u0103, de fapt, p\u0103strarea calit\u0103\u0163ii. \u00cen acest sens, lupta \u00eempotriva contrafacerilor\u00a0 cap\u0103t\u0103 o importan\u0163\u0103 global\u0103, cu at\u00e2t mai mult cu c\u00e2t contrafacerea\u00a0 produselor a dob\u00e2ndit dimensiuni industriale \u015fi interna\u0163ionale.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><b>CONTRAFACEREA PRESUPUNE \u00ceN ESEN\u0162\u0102 UNA DIN URM\u0102TOARELE OPERA\u0162II:<\/b><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\u00a0\u00a0\u00a0\u00a0 &#8211; Imitarea frauduloas\u0103 \u00een scopul inducerii in eroare a beneficiarului (consumatorului) pe baza asem\u0103n\u0103rii cu produsul original;<\/p>\n<p style=\"text-align: justify;\">\u00a0\u00a0\u00a0\u00a0 &#8211; Reproducerea identic\u0103 sau cvasiidentic\u0103 a unei m\u0103rci \u00eenregistrate pentru produse identice sau similare;<\/p>\n<p style=\"text-align: justify;\">\u00a0 \u00a0 &#8211; Fabricarea etichetei, ambalaje de orice fel, con\u0163in\u00e2nd reproduceri ale m\u0103rcii sau profitarea de renumele unei m\u0103rci notorii.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><b>FII UN CONSUMATOR ACTIV<\/b> si ia atitudine atunci c\u00e2nd constati pe pia\u0163\u0103 c\u0103 sunt \u00eenc\u0103lcate drepturile consumatorilor, prin depunerea unei sesiz\u0103ri scrise\/telefonice\/on-line, dup\u0103 caz, fie la organul administrative competent, fie la o asocia\u0163ie de consumatori.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Asociatia Nationala pentru Protectia Consumatorilor si Promovarea Programelor si Strategiilor din Romania &#8211; InfoCons, unica organizatie din Romania cu drepturi depline in Consumers International, este o asociatie de consumatori neguvernamentala, reprezentativa, de drept privat, fara scop lucrativ, cu patrimoniu distinct si indivizibil, independenta, intemeiata pe principii democratice, ce apara drepturile consumatorilor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un citat celebru spune c\u0103 orice marc\u0103 este un produs, \u00eens\u0103 nu orice produs este o marc\u0103. O marc\u0103 reprezint\u0103 mult mai mult dec\u00e2t un produs. Speciali\u015ftii sus\u0163in c\u0103 &#8220;o marc\u0103 este un simbol complex. Marca (brand-ul) este suma imaterial\u0103 a atributelor produsului, numele s\u0103u, ambalajul, pre\u0163ul, istoria, reputa\u0163ia, felul \u00een care este promovat. O [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/posts\/7342"}],"collection":[{"href":"http:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"http:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/comments?post=7342"}],"version-history":[{"count":1,"href":"http:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/posts\/7342\/revisions"}],"predecessor-version":[{"id":7343,"href":"http:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/posts\/7342\/revisions\/7343"}],"wp:attachment":[{"href":"http:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/media?parent=7342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/categories?post=7342"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/o9atitudine.ro\/wp-json\/wp\/v2\/tags?post=7342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}